The rich from Singapore, US and Britain eye Malaysia Print E-mail

Friday October 1, 2010

The rich from Singapore, US and Britain eye Malaysia


PETALING JAYA: Many affluent travellers from Singapore, the United States and Britain have chosen Malaysia as their tourism destination in the next two years.

This was revealed by the Visa-Pacific Asia Travel Association (PATA) Asia Pacific Travel Intentions Survey 2010 conducted online in May.

The survey asked 6,714 respondents from 13 key Asia-Pacific travel source markets including Hong Kong, New Zealand and South Korea about past and future travel plans.

Visa Malaysia Country manager Stuart Tomlinson said among affluent travellers looking to head to Malaysia; 22% were from Singapore, 17% from the US and 16% from the UK.

“This fact marks a bright spot for the (tourism) industry. Malaysia is blessed with a unique blend of culture and heritage, great food and dining, important historical sites and some of the best natural sceneries in the world,” he said in a statement distributed during the one-day National Tourism Seminar 2010 “Tourism Futures:Evolving Towards High Income Tourism” organised by the Asian Strategy and Leadership Institute (Asli) here yesterday.

The seminar was opened by Tourism Minister Datuk Seri Dr Ng Yen Yen.

Tomlinson said the survey findings highlighted the ministry’s fine work in promoting Malaysia as a travel destination.

He added the survey also revealed the profile of this affluent traveller groups with most of them being professionals, managers, executives or businessmen, aged 40 and above and married.

They are most attracted to destinations with natural sceneries (88%), new places (82%), good food (81%), sunshine and beaches and good weather (80%), he said. — Bernama