Yen Yen Ramps Up Tourism Promo In China (21/07/2009) Print E-mail

Tuesday July 21, 2009

Yen Yen ramps up tourism promo in China


BEIJING: The Tourism Ministry must create new packages to boost tourist arrivals from China, which saw a 22% drop last month compared with the corresponding month last year.

Tourism Minister Datuk Seri Dr Ng Yen Yen said the unique relationship between Malaysia and China could appeal to tourists there.

“We will target those aged between 55 and 70 and give them VIP customs and immigration clearance,” she said during a dialogue with Beijing-based tour operators here yesterday.

At a meeting with representatives of Tourism Malaysia in Beijing, Shanghai, Chengdu, Guangzhou and Taipei as well as AirAsia, MAS and major tour operators on Sunday, Dr Ng said the packages would include the Baba and Nyonya culture in Malacca and Chinese villages.

She said the ministry would work with associations of doctors, writers, professors and pensioners in China to attract tourists.

On the market for transit flight passengers, she said the ministry was prepared to give the passengers a night’s free hotel accommodation if they choose to stay in Malaysia for one or two nights while on transit at the KL International Airport.

This was Dr Ng’s second visit to China to boost tourism as the spectre of H1N1 looms over the industry. Malaysia targets one million tourists from China this year.